10 Free Tools To Create Animated Videos And Presentations Boost Your Article Marketing Results With Online Video Marketing Using These 3 Methods

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Boost Your Article Marketing Results With Online Video Marketing Using These 3 Methods

There are many article marketing strategies offered by internet marketing consultants and trainers. Most of these methods work – when used consistently and systematically in the context of a strategic marketing plan. However, if you’re like most entrepreneurs and executives I meet, you want to know how to get the most out of marketing your stuff for the least amount of money. The answer is to re-purpose your articles for online video marketing presentations.

The importance of online video today

Online video marketing is one of the most effective strategies for lead generation, prospect conversion and profit improvement on the internet today. Studies have shown that no other digital content format gets as much engagement and word-of-mouth buzz as informative, relevant (and partially entertaining) video content.

So what does this have to do with marketing your article?

The key is to convert your articles into online videos. By converting your article content into videos, you can literally explode the amount of traffic and influence you generate online without sacrificing your previous efforts. By injecting personality and some entertainment value into your videos, you can harness the power of online distribution in ways that most things can never do for you.

Why do videos work so well?

Videos work because people like people. People like to see other people in their true, individual state. As technologically advanced societies move forward, I believe that heavy levels of isolation based on technology make people want more human contact – a need that they aim to solve using technology. -the same device that may have created the need in the first place. Video fills this need to connect like few other forms of communication can.

3 Ways to Turn Your Articles into Video Content

1. Live video

There’s never been a better time for creating live videos. Many new laptops and notebooks come with built-in webcams. If your laptop doesn’t have one installed, many good webcams can be purchased for less than $50 dollars. If your budget is a little bigger, you can invest in a “Flip” camera for less than $120 dollars, a Kodak Zi8 (also a pocket camera) for $170, or even a full digital camcorder for less $250 dollars. Make sure you get one that features “easy download” in common formats (Mp4).

Modify your content so that core messages can be delivered within 1 to 4 minutes when converted to video. Studies have shown that online visitors’ viewing of videos drops off shortly after the four minute mark in general.

2. Screenshot and Record PowerPoint Presentations

Despite the potential benefits to increase personal branding, most people don’t want videos of themselves plastered all over the internet. If this describes you, then you should consider creating video screens for sharing online.

Screenshots are videos created from recording your computer screen while you talk. They are very popular for software demonstration and training videos. All you need is some screen recording software, a PowerPoint document explaining what you want to share, and your voice to deliver the content.

The most popular Screencast recording product is called Camtasia. Techsmith, the manufacturer of Camtasia also offers a free alternative called Jing that works well but will give you less recording time (maximum 5 minutes) and fewer bells and whistles than Camtasia. However, it works well for the purpose of the strategy I am advising here.

3. Sports stories or information

Yet another option is to create simple animations for which you convert your articles into a story and write scripts. You can do this on Xtranormal.com and then for a nominal fee you can publish your videos to YouTube, social media sites (StumbleUpon) and to your own website and then embed it into any html website you have. access to

Some of the best examples of animated stories or explanations can be found on AnimatedExplanations.com or the “Common Craft” information network (Google it).

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