11 Essential Camera Techniques In Filmmaking With Animated Images Why You Should Add Video to Your Online Marketing Strategy

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Why You Should Add Video to Your Online Marketing Strategy

Each day I talk to small business owners and entrepreneurs about the benefits of video marketing and what it can do for their businesses. Many times they associate video production with cost, not benefits. Big mistake. A single video can be reused for multiple marketing channels. It is a cost effective way to generate more leads. Here are 11 reasons why you should produce online video and use it successfully for various marketing channels.

– Higher Return On Investment potential. Early adopters of video found that video was very valuable because sales increased more than the cost of production and yielded a higher ROI. Businesses hesitate to add video to their marketing mix because of the high cost of video production, which is a barrier to mass video innovation. Animated video can be a solution to that since it doesn’t require live action shooting, lots of equipment and screen talent.

– Improve SEO ranking. Google, Yahoo, MSN, AOL search engines give special listings to websites that host video content. Research shows that websites with engaging content such as video, improve user experience and therefore rank higher in search results. Uploading an Internet Video to the second largest search engine – YouTube, and linking back to your website will add even more weight to your Google search results.

– Increase profile views within business processes. Create a short introductory video about your company, products and their benefits. Submit a video on business strategies – Yellow Pages, Google Sites, Yahoo! Community, Bing Community, Yelp and others and drive more traffic to your websites, get more calls, and increase store visits.

– Improve email marketing. Are you always looking for new ideas to improve response rates? Consider including video in your email marketing campaign. Video integration can increase click-through rates and increase conversion by 50% (source: Constant Contact).

– Music results. The success of a video campaign can be accurately measured in real time. Detailed analysis of how many people watched the video, who watched it, what behaviors the video produced, and more can be revealed. When you post videos to other websites, you can keep track of the number of visitors you bring to your website.

– Enjoy Viral Effects. Online video has great potential to go viral and be seen by the masses, creating an online word of mouth effect. Viral video has become popular through the process of Internet distribution through YouTube, Facebook, blogs and email. Video is a great way to encourage interaction, fun and excitement within the online community.

– Sales support. More companies are incorporating videos into their sales presentations that can help sales people be more effective in delivering their sales messages and selling products. These demonstration videos show how the products work, dispel common objections and show testimonials of satisfied customers.

– Use mobile channels. As more users are switching to smart phones, online marketers are looking for ways to be able to reach them through their handsets. However, not all videos can be played on mobile. For example Flash videos cannot be played on Apple products such as iPhone and iPad. We can solve the problem by uploading Flash video to YouTube, which uses HTML5 technology to display multiple video formats and then embed the YouTube video on your website.

– Motivate the audience. Great stories combined with music create a powerful emotional sound, holding and moving the audience. Rich content and entertaining stories give customers editorial reasons to return frequently to the website or blog. Made-for-web video is the most effective online format to positively influence purchasing decisions.

– Learn and build confidence. Video is suitable for many presentation methods to inform and educate customers about your products, their features and benefits. Audio and visual presentations can increase learning by 78% and increase understanding (source: S. Cartwright, Pre-processing for video, film and multimedia). Focus your script around the most important points you want your viewers to remember and act on.

– Reach your audience in any language. Video helps you tell your story in any language and motivate viewers to take action across all time zones and borders. Maybe record the voice over talent in different languages ​​or add translated subtitles to your video to reach a wider audience.

Online video is a no brainer for any business. Start with a video, upload it to multiple channels and get results.

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