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Eight to Be Great – 1st Year Rules For a Successful Business
Eight to Be Great First Year Rules… Looking forward to a year from now can seem a little overwhelming, especially when you start thinking about all the little details and obstacles (big and small) you’ll have to overcome in these first 12 months. There is a lot that you have to achieve in the first year of starting your business. Here are eight great tips to keep in mind as you begin your journey. This tip is useful not only for your first year but every year after that!
1. Become an Expert in Your Field. Read at least 30 minutes a day a book or industry publications (magazines, e-zines, and magazines) about a topic related to your business. If you have an office cleaning business and can’t find books about your specialty then look for books about customer service, time management, and organizational skills. Read about green cleaning products, read marketing magazines, listen to educational CDs in your car to and from your meetings with clients. Sacrifice TV time for your education. Even after you have established yourself continuing education will be essential to keep your business relevant.
2. Let everyone know about your business. Tell all your friends and family, co-workers (if you’ve started your business part time alongside your 9-5 job.) You can do this by sending an introductory letter to everyone on your Christmas card list; keep it short and simple. Show your happiness in your new endeavors and your sincere desire to give anyone who may know your work. The purpose of this is not to get the relations business but rather if they know someone who needs your services they can refer you. Word of mouth is the most powerful and cheapest form of advertising available.
3. Save and organize all the contacts you make. Maybe it’s Sally’s dad you met at her son’s soccer game, Steve the plumber or your local library, get their contact information. It may not seem important to you at the time; but all these people can be an asset to you in the future. They may even be competitors but you don’t know how to help them along the way. Start keeping track of those business cards you receive. Don’t let them pile up in the console of your car. Start a “Contacts” filing system, whether it’s the old fashioned Rolodex or using computer software like Microsoft Outlook. On each Rolodex card (virtual or real) write a quick note on how you met and what line of business they are in.
4. Don’t Quit Your Day Job. If your schedule allows keep your day job until you bring in enough income to support you and your family. If you have extra income you will be less likely to throw in the towel when things get tough with the business, because you will have financial wiggle room.
5. Network, network, network….. I cannot stress this enough. It’s not about belonging to a professional group, or just networking with people from your industry or joining a social networking site. Continue to join a chamber of commerce, volunteer at a local animal shelter or food bank. When you drop your child off at soccer or baseball practice come out and meet the parents and coach. Go to story time at the library with your little girl. Attend PTA meetings. Take a look at the store and be extra friendly at the post office. Chat with the pharmacist while you are waiting for your medicine. People will remember you when you reach them. We live in a world where there is a kind of chicken, people are running around without spending time to be friends or even towa for money. You will stand out if you just try a little. Make people feel important as you perform your duties, but be honest when you do it; there is nothing worse than dishonesty. When the time is right, get the person’s contact information, and let them know what you do for a living.
6. Become the best. In any business you must “make up your mind.” There’s a reason the self-help industry was valued at over $9 billion last year. Whether you call it self-help or self-development, when you start your own business – you need it. So much of our success and achievements depend on maintaining a good mind set. And you just don’t wake up one day and find yourself in the right place; you must work every day, sometimes every day. As cheesy as this may sound- surround yourself with positive self-motivational phrases and quotes from people you admire. Listen to a self help CD and teach yourself to ignore negative comments from friends, family and even yourself at times. When you feel like your business is slowing down, take inventory of how much personal growth you’ve done that week or month. Chances are you will find that you have been lacking in your positive self-development. Visualize and see yourself and your business where you want it to be in 1 year, 5 years, and 10. Focus on that outcome so you can get through the tough times.
7. Set weekly, monthly and yearly goals. If you don’t know where you’re going you can’t plan a proper route. Write these goals down and review them once a week, people who write down their goals have an 80% better chance of achieving them then if you never write them down. Have a realistic goal, and a crazy dream goal- shoot for a crazy dream but be happy when you achieve your goal.
8. Develop a “No Matter What” mentalityThings will be tough at times, whether it’s at the beginning trying to gain influence and a client base or 6 months into your journey when the novelty of being “new” wears off for new clients and even friends and family. that said in it. support them to help you get started. Don’t give in- all businesses have their ups and downs, many are cyclical and it can take more than a year to recognize your highs and lows. Make up your mind at the beginning and have a “No Matter What!” discretion- no matter what I will make this business work. Nothing is accepted!
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