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The Animation Takeover
Everyone knows animation when they see it. Animation is the technique of using fast moving photography or computer generated images to give the illusion of motion. Entertainment is what we use to make the Saturday morning cartoons you see on television and it’s what we use to make those holiday parties everyone looks forward to seeing every year. Fun can also be done with three-dimensional objects like clay or action figures as in the very popular Christmas parties done back in the 1970s that featured little dolls photographed using stop motion photography. An image used to suggest novelty when it comes to movies or prime time television shows. Studios wouldn’t even think of putting animation in a position where it would be a feature even after the 1930s when Walt Disney demonstrated with Snow White And The Seven Dwarfs that animation could carry a full-length feature film. But after time something changed and now entertainment is threatening to be the alternative for not only filmmakers but also prime time television producers as well.
For years the area of the animated feature film was the sole domain of the Walt Disney Company. Other companies would spring up and make the occasional animated feature but the only studio making their living, and reputation, almost exclusively on animated feature films was the Walt Disney Company. Warner Brothers opened an animation studio to compete with the animated short films that Disney was using to dominate the children’s market and Warner Brothers also wanted to use animated short films as an incentive for theater owners to show films. their normal version. If the theater owner agrees to show the Warner Brothers feature film being offered they will receive a free movie theater. Since the cartoons from Warner Brothers became hits, and many people happily paid full admission just to watch the cartoons, it became an easy way for Warner Brothers to get their movies into the theater But in the late 1970s things started to change and entertainment went hand in hand in mainstream media markets.
One of the people who are often credited with bringing animation to the fore is someone who has never been into sports. Jim Henson was a puppet maker and soon became world famous for his television shows, and movies, featuring his puppets called Muppets. In 1979 Henson released The Muppet Movie and while it didn’t change anyone’s mind about animation it brought an interesting energy to the big screen that not many people had seen before. In The Muppet Movie the puppets are interacting with real people and being the main characters in the movie. Most movies before The Muppet Movie used the concept of puppets, or animated characters, interacting with real people but The Muppet Movie was a sensational hit and brought the concept to millions of people who had never seen it before. In 1982 Henson released The Dark Crystal, which was a fantasy feature film that only used puppets as characters and never featured actors. It’s not an animation, and it’s not as big of a hit as the Muppet movie was, but Dark Crystal shows that you don’t need actors to make a feature film. Six years later we used this idea to break open sports forever.
In 1988 Who produced Roger Rabbit? was released and for the first time a feature film that used cartoons as its main characters won several Academy Awards. The film is especially notable for the fact that even though Walt Disney Studios produced the film it also featured Warner Brothers characters as well. At the time of its release it was the most expensive film ever made and it was also one of the most successful films of the year. Roger Rabbit blew the doors off the animation world and suddenly theaters everywhere were clamoring to create their own animated feature film. Animation has hit the big time.
Today two of the longest running prime time shows on television are sports. Family Guy is entering its eighth season on the Fox network in the prime time slot Sunday and The Simpsons is entering its record breaking twenty times on Fox prime time again. South Park is entering its thirteenth season on Comedy Central and shows no sign of stopping. The Simpsons and South Park have created hit feature films during their run and the creators of South Park had a little hit feature film when they made a movie entirely with puppets. Today it is not unusual to see that two or three of the summer blockbusters are entertainment versions and with the help of computer games are going in new and exciting directions.
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