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Advantages and Disadvantages of Using Flash on Your Website
Adobe Flash, formerly known as Macromedia Flash, is a multimedia creation platform used to add video, animation and interactivity to many environments. Its use in advertising is very common, and it has inspired an infinite number of online games. It can enhance the user experience of sound, text background and flow, colors, 3D effects, animation and more. Given all its capabilities, companies (especially creative ones) are turning to Flash for – well, flashier websites. Advertising agencies and designers have found a platform that can really bring their message to life and showcase their creativity. They now have the tools to make a site that allows users to interact and be inspired by their work, instead of just reading what their company is all about in simple words.
Should you use Flash on your website? Of course, if you think you can bring additional value to your end users. But unless you are developing some music or entertainment website, then it is not a perfect option to build a website only with Flash. I would rather recommend to use it for something more like a feature on the start page of a website, to improve the experience, but at the same time make sure that it does not have a similar user experience, even if it has any of important information.
Flash offers an enhanced experience in terms of animations, transitions, music and video handling. It’s been there since day one to complement HTML where that wasn’t enough in bringing a more full-fledged media experience. It is vector-based, but allows the incorporation of maps as needed, such as when screen captures are needed as part of a software tutorial. Flash supports sound, animation, and advanced interactivity. One of the biggest advantages is that it is easy to learn, as it provides a friendly creation environment. However, you need a good understanding of computer graphics, and advanced features require familiarity with programming or scripting techniques, but it also depends on the flash animation software you choose.
Web designers can also integrate Flash animations well with other web technologies. It can be extremely bandwidth efficient, compared to other methods of presenting multimedia content. Flash has a large development community (more than 3.5 million developers use Flash), providing great support for developers. There are many pre-written Flash files that you can download for free or low cost.
Flash is everywhere. Everyone knows about it and rarely does anyone who does not have it, has a problem putting it. Sure there is nothing to install for HTML5 (when it will be available) but it will require people to upgrade browsers or use specific ones to watch videos on certain pages. More work than downloading and installing Adobe Flash Player. Flash Player is distributed on over 99% of Internet-enabled mobile computers in mature markets as well as many devices.
Regarding video on websites, the Flash video player is more than a simple video player. It is a tool that, when used properly can give you great amounts of flexibility and power. With features like 3D effects, advanced text support, hardware acceleration and dynamic streaming…Flash is the way forward.
Being time management, you can play the same content exactly through web browsers and platforms, without any additional code. It is probably the most widespread web browser plug-in in the world.
Flash has also become the de facto way of displaying videos on websites (YouTube, Vimeo etc.) because of its compressing and compression effects, and is the best way around video codec issues. it’s common, showing something in full-screen and other features. HTML 5 is a long way from completion. The HTML 5 video tag will need a lot of work and support before it can compete with Flash. In addition, the question of browser support and video file formats which do not do anything to fix at present.
What seems to be the biggest annoyance for people is slow performance and lots of unwanted animations and such. When it comes to performance, while it can be controlled by Flash developers, they rarely do well. This also affects the battery life on the laptop, shortening it by 10-20%. When talking to the Adobe representatives about this, they said that there is no performance problem in Flash and that all the actions of the developers are there.
Another of the problems with Flash is that it exists in the web browser as a complete stand-alone runtime, meaning it will work the same in a stand-alone Flash player. The effect of this is that if you focus on a Flash movie, all web keyboard shortcuts and focus are lost, and you need to click outside the Flash area to refocus.
But, it’s not just about growth factors, it’s also about marketing and end user experience, where you can increase it with the nice use of Flash.
It is also important to point out that different websites have different purposes. Some websites are created entirely to promote a corporate image, or to sell or promote products and services. For these sites, Flash is an essential tool. But for a customer support point, having a slick Flash animation of the company’s logo regardless of knowledge base is not a good policy.
Flash is also proprietary. While ownership is not necessarily a bad thing, the Internet is built on the principles of open standards and community-ownership. The rise of proprietary applications such as Acrobat and Flash ultimately threatens the effectiveness of the World Wide Web Consortium and similar bodies, and may lead to something like the “browser wars” of the 1990s. It would be crazy. to point out, however, that the Flash.SWF format is now in the public domain, and that third-party products can be used to create Flash files. There is a huge selection for new developers choosing the right flash animation software.
All in all, it can be said that Flash is more of an asset to advertising and websites than a disadvantage.
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