[Author] How To Create Animated Videos With Powerpoint Course How to Do More With Your Facebook Business Page

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How to Do More With Your Facebook Business Page

Need ideas and inspiration for your Facebook Business Page or Fan Page? Not sure what to do next? This is a tutorial that should give you some new ways to breathe new life into your page.

The most important first step you’ll want to give some thought to:

  • Your site name – use keywords
  • Your site type – your selection will determine the content on the Info tab
  • These elements cannot be changed later. You will have to start another page.
  • Creating a custom image to match your Facebook site:
  • 200 x 600 max, create collections, be creative, similar to group banner ads

The best tools for businesses to use – the main tools you should use and why:

  • Static HTML – provides great opportunities for custom views, separate custom landing pages, etc. Can have up to 10 separate instances of each code area
  • Facebook Notes – the only place to put the blog RSS feed where you update the Wall Page. Broader idea: create a Friendfeed account and create an aggregate rss feed for multiple blogs, twitter posts, YouTube posts, etc.
  • Ping.fm App for Business Pages. A little different to set up, but the most useful tool to eliminate unnecessary double work to send information.
  • Links – provide a link to any url, including an image thumbnail. More visual punch. To activate, create a new Wall post and add a link to a website. Then, it will appear on the Boxes tab and you can move it to the Wall tab if you want.
  • If you have events, use the Events app
  • If you make videos, use the Video tool
  • Add an opt-out form for an e-newsletter or blog subscription (or whatever):
  • Use Static HTML
  • Tips to use wide images to create that visual punch:
  • Pictures, pictures, pictures. Think banner ads. Use as front-end image links going to your website.
  • Copy from website, paste into HTML editor, use tables to organize content if needed, copy html from code tab, then paste into Static HTML
  • Graphics tools: Fireworks, Gimp, even Powerpoint can create a graphic from a slide.
  • Don’t worry about creating animated gif images. Facebook doesn’t like them. Bummer, I know.
  • HTML editors – I still use Frontpage (no laughing please), but another good one is the CoffeeCup HTML editor. Of course if you’re using Dreamweaver you’re good as gold.
  • The best ways to communicate with your loved ones
  • Link: Send an update to Fans – compose a Facebook email, with links, etc.
  • Ways to promote your page
  • Link: Recommend to Friends
  • Facebook Fan Box
  • Link to FB page, link to specific tab URL
  • Mention it on Twitter
  • Typical methods: Email signature, website, newsletter, blog, email blast
  • Facebook Page Ads – pay-per-click
  • The real benefits of using Facebook Business Pages
  • Is indexed by search engines
  • Provide outdoor community housing opportunities
  • Power-up: The more valuable content you add, the more people will comment. The more people comment, the more their Facebook friends will see a link to your page. The more people who see a link to your page, the more your brand reaches.

Things to remember:

  • Change View Settings – Default View for Wall >> Posts by Page and Fans
  • Default landing tab for Everyone else >> Custom Welcome Landing Page… or Boxes tab.
  • Fan permissions >> allow or disallow fan posts, depending on what you want for this site.

Tips on how to create an environment that attracts people

This is a design I provided for a client who owns a shoe store on EBAY. They want to do more with their Facebook Business Page but don’t know what to do next.

Promotional Items:

1) Add pictures and images. This is a must for a site promoting a physical product.

2) Add your eBay store’s RSS feed to the Facebook Notes app. It will automatically populate your Facebook page as you add new items to your store.

3) Create a custom landing page on the site and make it the first page people see when they come to it. Can use the Containers tab or create a completely custom tab. Lots and lots of pictures – banner ads, etc.

4) You should include a link to your eBay store in all your posts.

5) Create a weekly/monthly video using images of the new shoes/products you have entered. Post the video on the Facebook page, as well as on sites like YouTube, etc.

6) Provide value content. Ideas can include:

– shoe care tips

– announce/review shoe care products

– boot storage plan

– things to think about when buying shoes

– a different post on shoe ideas for every holiday, season, or special occasion.

– talk about shoe accessories

– the do’s and don’ts of buying shoes

– a thoughtful gift for a pair of lovers

– new in shoe styles

– what happened in the shoe industry

– make a series about children’s shoes. Best fitting tips, etc.

– Set up an FAQ page for frequently asked questions.

– show the benefits of shopping on your site.

7) Have a newspaper? Submit the registration form on the Facebook page.

8) Depending on how you feel about it, you can add a Reviews tool to your site where users review your business, products, etc.

Sports and Social Elements:

Competitions – choose a winner, provide a prize.

1) Let people share their fun and weird shoe stories.

2) Have people share funny shoe pictures.

3) Post a picture and let people leave a caption. The winning title has been chosen.

4) Create monthly polls

5) Periodic war causes. Use http://www.chipin.com and use their widget to add to your Facebook page.

6) Do we “Where am I?” contest. Create pictures of new shoes in front of something you know, like a tourist site, then give some clues and the first person to post the right answer gets something. Use Photoshop, or something similar, to create a doctor’s image. Or, another twist on this is to allow users to post “Where am I?” pictures using the shoes they have bought from you.

7) What about running a weekly/monthly stock search on your business website and use your Facebook page to provide clues to what visitors have to look for on your website? You can even do something where each week you are awarded an extra bonus but the bonus decreases with the more tokens you provide. Other tips:

1) Always respond to people who post on the page. If someone’s question pushes you to write a new and extended post, do it… and give that person credit for asking such a great question. Use what people are asking you as inspiration for your extended post. In short, give your visitors the content they are looking for.

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